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Ugly Stick Fishing Rods


Ugly Stik Fishing Rods is a line of fishing rods that were first created by Shakespeare Australia in 1977. After decades of use, the series has been redefined for modern anglers. Here, you can browse a wide selection of Ugly Stik fishing rods to find one that suits your preferred technique whether for beach, boat or light angling.

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Light Ugly Stick Spin Rods

Buy Light Ugly Stick Spin Rods here- Suitable for light fishing in places like rivers, lakes, bays etc.

Ugly Stik Surf & Rock Fishing Rods

See our range of Uglystik rods suitable for fishing from the beach or from the rocks here.

Ugly Stik - Boat Rods - Spin Sticks

Boat Fishing (Spin Model) Uglystik fishing rods – for offshore boat fishing. See our range here.

Ugly Stick Boat Rods - Overhead

Boat Rods (Overhead type)  Our range offers power, strength and high sensitivity for offshore fishing!

Pink Fishing Rods - Ugly Stick

Buy it for her – it’s pink!



Available Models – To cater to as many anglers as possible, Shakespeare Australia has crafted Ugly Stik to feature spinning rods, overhead rods, and baitcaster rods. Among the various applications are inshore for rivers and estuaries, while offshore anglers can fish from boats or while standing.

Howald Blanks – Shakespeare has utilised a special “double-built” process where a graphite inner core is covered with E-Glass on the exterior. The sheer strength yet ultra sensitivity of the Howland blanks is astounding. Power ratings span from light to heavy, based on the rod.

The Best Components – Fuji winch mounts and guides allow for an incredibly smooth experience. By paying for quality components, Shakespeare has developed Ugly Stik rods to perform at their best for years.

Varied Lengths – Key to choosing the best fishing rod is finding the right length. Whether you require long or short, there is an option here for you in the Ugly Stik series. Rods also vary depending on how many pieces they are crafted from. For instance, some feature two pieces and can be compacted for travel.